The Rhythm of Fit

I am currently working on a presentation on how Innovation is the key to building solutions that fit the purpose and thus offer a better rate of success. The inspiration for the same came from a section within the book 'The Elegant Solution'(by Matthew E May) which talks about how an innovation/solution should focus on clear and present needs and most importantly, how it should fit the purpose rhythmically.

According to the author, a great innovation should:
- fit the times
- fits within a larger system
- shapes the attitudes and behavior of people
- changes how people think and work
- allows others to see in it their own opportunity for a new life

A perfect innovation which identifies with the above criteria's and also has revolutionized the art of selling music, videos and other applications online is Apple's iTunes and iPod digital music players.



While we have had quite a good choice of digital music players, the one thing which was lacking in most of these digital music gizmo's was the experience. It is very important to provide for a seemeless experience that is easy to use and simple. That's where Apple's super slim music player 'ipod' and their new platform to legally distribute music online 'iTunes' has been a huge success.

While the iPod was a simple and great looking digital music player, people could purchase their favorite tracks online at the iTunes music store, mix their favorite tracks into playlists with iTunes and upload their entire music collection by synchronizing their super slim iPods to the iTunes application. Apple had delivered a complete solution for the new digital music age!

To add to it, with their recent launch of the iPod Touch and iPhones, there is a whole new market being created for creating and developing iPhone Apps (applications). Apple has provided an opportunity for all innovators (of all ages) to design, create and sell their applications on the iTunes App store. It thus not only nurtures innovative ideas, but also provides a reliable platform to sell their ideas to the world - A perfect example of how great innovations allow others to see in it their own opportunity for a new life!

The integration between the iPod and the iTunes music delivery platform is truly rhythmic.